WESTERN HOLLYWOOD, Calif. вЂ” when i sat into the lobby of the drab office building right here, waiting to be led as much as the penthouse loft of Tinder, the fast-growing relationship app, we realized that every short while ladies would enter the foyer, dressed up in flip-flops, tees and tattered jean shorts, then undergo a radical change.
Swapping away their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. After a wardrobe that is 30-second, they certainly were prepared for his or her appointments at a modeling agency on a lawn floor. Exact exact exact Same individuals: two really various personas.
A brief elevator ride later on, it became clear that the quick-change act I had just witnessed downstairs, though unrelated to Tinder, still had a lot to do with what was going on upstairs as I sat in on a meeting with a group of Tinder executives. Continue reading « Tinder, the Dating that is fast-Growing App Taps an Age-Old Truth »