A 12 Months Of Spam: The Twoo Experience

A 12 Months Of Spam: The Twoo Experience

Twoo, “the quickest place that is growing fulfill new people,” was spamming individuals for more than a 12 months.


Users have now been whining which they have unsolicited e-mails through the software, that the app messages all their associates without their understanding, and therefore it is not clear how exactly to delete their records.

We covered Twoo’s growth that is questionable a 12 months ago, whenever co-founder and CEO Lorenz Bogaert stated it had been “just not yet determined sufficient.” He stated, “We never deliver any communications minus the previous permission associated with user,” and stated the business “had already chose to include a confirmation that is additional in order to avoid any unintended actions.”

Yet, per year later, problems with twoo persist. The relate with buddies via e-mail component, which will be just what users have actually complained concerning the most, appears functionally just like once I published concerning the business an ago year.

Search “Twoo spam” on Twitter (don’t dare trying simply “Twoo,” it is an island of misfit grammar), and you’ll see individual complaints through the previous 3 years.

@Twoo are you currently crazy? giving email messages to _all_ email messages in my own gmail-account? We also got 5 invites from myself! #spam

Hahahaha. These are Twoo’s spam techniques, they also sent a message invite to my that is e-printer gosh had been confusing!

Dear @Twoo, plz stop #spam email messages. Am irritated with ur automatic mail system. Getting mails even with un-subscription.

Comparable complaints have actually surfaced in over a hundred reviews to my initial Twoo tale, plus in Apple App shop and Bing Enjoy store reviews (though there are a lot of reviews that are positive in those shops too).

Twoo delivers a true amount of explanations in its Privacy Policy and FAQs–#7 is “Twoo delivers invitations to my email contacts without my authorization.” Within the online privacy policy, the business states:

“Twoo offers members a simple import device to ask their mail associates to join up on Twoo. If you choose to import your connections, you make sure you’ve got their permission to take action and also you accept that a computerized email invite and reminder are going to be delivered for you towards the connections you’ve got selected. Twoo stores the contact information of one’s buddies just for the objective of immediately connecting these with you after their enrollment.”

A year ago, we composed, “At the finest, your website is unnecessarily confusing. In the worst, it really is purposefully complex so that you can content users that are unsuspecting contacts to improve its account.”

It is now clear that the latter does work. Twoo uses these confusing strategies, from auto-selecting every target in your associates guide to making a “next” switch that appears like it skips the e-mail link action but really is yet another “connect” switch, to develop its individual base–according towards the web web web site, Twoo has over 15 million (!!) active users.

While tech publications cover more high profile organizations’ development strategies, Twoo is hardly ever covered. And even though this is actually maybe maybe maybe not impacting users in the scale that is same the infamous Scamville, Twoo is driving many people crazy, with little recourse.

The business is found in Belgium, additionally the only email address i really could find on the webpage had been the generic current email address info-en@twoo.com. It appears to be like Twoo responds for some complaints via Twitter; nearly all of its replies point users to its regards to solution, or links to unsubscribe or delete their records, but users that are several they receive mail even with unsubscribing and/or cannot delete their reports.

During the time of book, neither Twoo nor Bogaert had taken care of immediately multiple demands for remark.

Enhance: we need to have within the post that Twoo ended up being obtained by Meetic, A european dating company the most of which can be owned by IAC, for $25 million in December 2012.

Since posting, SimilarWeb, a web ranking company much like Alexa, reached away to me personally with information in the portion of traffic that found Twoo.com from e-mail within the last a few months:

25 % of Twoo’s traffic originates from e-mail. Groupon and LinkedIn are both known due to their email-heavy methods, and so they just get 22% and 12% of these traffic, respectively, from e-mail (again, based on SimilarWeb).